Yardley 442 Ad

Yardley 442 Ad.

Originally conceptualised by Stuart McCreedie and Graham Taylor-Warne while at Bester Burke, production finished off by Iain Thomas and Greg Cameron.



Mukunda and Say Thank You team up on new Yardley commercial

Issued by: One Planet


The success of the launch commercial for 442, the new male fragrance from Yardley, has a lot to do with the collaboration between two of the country's most interesting talents - Mukunda, director at production company Krishna Smiles Flowers Bloom and sound wünderkind Markus "Wormstorm" Smith at studio Say Thank You.

"No matter how well you crack a look and performance, you've also got to get the soundtrack right to take it over the edge.
That's why we hooked up with Markus, he's got a unique take on things," says Mukunda.

The commercial features two über-beings in tailored suits in a night time face off on a silver football pitch. The ad has a distinct surreal feel and they wanted a track to compliment the unique look and stand out from the usual. "Much to our delight, the direction that Mukunda wanted to take the music in was definitely out of the realm of conventional 'ad speak'," says Marcus. "And yet the finished result is a TV commercial that works incredibly well with all of its elements in place."

The commercial was conceptualised at Bester Burke with Greg Cameron and Iain Thomas* with the post production finished by Jannez Hendricks at Black Ginger.

* Originally conceptualised by Stuart McCreedie and Graham Taylor-Warne.


Mukunda and Bester Burke take it to the next level
Issued by: One Planet

If you¹re looking to create a commercial that stands out, don't hold back. That seems to be the idea behind the commercial for the launch of 442 - a new male fragrance and one of the biggest ads ever produced for Yardley.

And bold it is. "The idea is centered around male posing, and that's never a subtle thing. So Mukunda wanted to push this, turning the men in to über-beings - super fast, super strong and beautiful looking. And then to balance all the brawn with a heightened and stylized look," says producer Katherine Leach-Lewis. "So he had all the toys: helicopters, cranes, heavy post-production time, and in the end I think the results speak for themselves."

This Bester Burke commercial finishes off a flurry of high profile work that Mukunda and production company Krishna Smiles ­ Flowers Bloom has been involved in over the last few months.

Next up is pre-production on a feature film, a music video for The Dirty Skirts and more of the same from the brain pool of local advertising creatives.